A recent report from the Rita Allen Foundation and the Bridgespan Group has recently offered advice to small organizations on how to manage the time and costs that are associated with social-media programs.
According to the report, small organizations need to create measurable goals when they develop social-media programs and strategically allocate resources to ensure that the set goals will be met.
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.