credit: USACE on Flickr

Cindy Mitchell, CEO of the Mill House Ventures in Canberra, shares her experiences during her early-advertising days. She declares that she's now a vintage ad geek, where she feels there's "something incredibly ironic about the co-opting of the feminist movement to sell cigarettes to women."

Mitchell writes how she's giving a "warning of sorts" attributing to social entrepreneurship. She states that social entrepreneurs are men and women who are committed to using the tools of business to make a sustainable impact in their communities.

According to Mitchell, she's been a part of the social enterprise movement "for nearly a decade now, and in many ways, it has now become mainstream. That's the same thing that happened with elements of feminism—it became a given."

She observes that as the social enterprise movement becomes more mainstream, many women seem convinced that the only way they could change the world was for them to operate as a not for profit.

Mitchell urges that women should also be in a for-profit business. She advises that society needs women who are in business to encourage other women - "real businesses with unique value propositions and the potential to create both wealth and measurable, attributable social change."

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