Why Corporate Social Responsibility Matters

credit: Wikipedia

Harvard Business Review addressed four main motivations for companies to create a CSR (corporate social responsibility) program: moral obligation, sustainability, license to operate and reputation.

Mo Ghoneim, a Forbes Councils Member and An award-winning media executive with 12 years of experience in broadcast, marketing and public relations, advises that it's best to have a CSR strategy in place or start building one.

Ghoneim writes how CSR benefits all, and lists guiding principles on how to build a CSR strategy: 1) Identify your company’s strengths; 2) Know what your customers or clients value; 3) Engage your employees.; and 4) Get started, and get measuring.

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