Social businesses thinking towards the future dramatically impacts long term results. Thinking of solving problems based on how you want your future to look will result in forward thinking. Traditionally social business has been in response to the past such as natural disasters, war and refuges. While worthy causes that can lead to aid for those impacted the implication is you aren't thinking ahead to what the future may hold.
Switching the focus of your social business to the future you want will solve future problems and perhaps prevent the problem from ever existing. Times change fast and we cannot predict where technology will take us in the next ten years so it is a harder concept for social businesses to work for. Taking a cue from traditional for-profit business that have their plans for growth out as far as 10 years will help lead the way.
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.