Social Entrepreneurship is a concept that sounds hard to grasp, but in reality, it is just the melding of sound business processes and practical thinking to achieve a better tomorrow. It is easy to identify an injustice in the world, but it is not easy to change that injustice. Many have good intentions, but unless they can get the parties involved/affected by the problem to buy in on the changes needed, nothing will come of the effort.
The example shared of Nandan Nilekani's effort to grant the poor masses of India access to social services and a voice in their country future demonstrates how change can be achieved. Social Entrepreneurs must have a deep understanding of the issue and gain the participation of the forces needed to implement the change. Then, only through careful, strategic planning will the end result be reached.
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