South Korea Emerges As Hotspot For Sugar-Free Innovation

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Growth was largely concentrated in the non-beverages space, which saw a whopping 109.7% growth to KRW59.2bn (US$43.8m) In terms of product types, a total of 590 Sugar Zero products were reported in 2024, more than double from 261 in 2023.

The Healthy-Pleasure trends has also been driving growth for other relevant food categories such as plant-based.

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