Celebrity Philanthropy: How They Used Crowdsourcing To Drive Charitable Fundraising

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Producer Shauna Robertson, together with her then-boyfriend, now-husband, Edward Norton and two of her childhood friends, brothers Robert and Jeffrey Wolfe, launched CrowdRise — a for-profit website that uses crowdsourcing to raise funds for charity.

To date, they have raised over $150 million. According to Hollywood philanthropic adviser Greg Propper of Propper Daley, "...more people in the social-change field are realizing that, if given the choice between a pure nonprofit model that requires constant donor cultivation versus a for-profit social enterprise that is self-sustaining, they would almost always choose the latter."

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