Nonprofit Hospitals: Investing in Fundraising Staff and Building a Culture

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Investing in fundraising staff and forming a culture that showcases dedication to the field are ways to sustaining successful philanthropy programs for nonprofit hospitals.

According to William Littlejohn, chair of the Association for Healthcare Philanthropy's board of directors, "Philanthropy is an investment strategy, and key to that investment is highly skilled fundraising professionals who know how to inspire a culture of philanthropy."

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