GifTED incorporates business with philanthropy

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Danny Greene together with his colleagues, members of team GifTED, won first place and were awarded an amount of $10,000 as well as a week-long internship at the TED headquarters in New York. The competition, TED Case Challenge, was intended to encourage young people to connect business and philanthropy.
Through research and prior knowledge, the group found that they would need to blend social incentives and daily routines to encourage people to donate more to charity organizations to create an effective business plan. One percent of the purchase will be automatically donated to a charity of the consumer’s choice.

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