Making a case for impact investing

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Impact investing, also known as socially responsible investing, has increased dramatically in the past 20 years rising by 1,000% according to the US SIF Foundation. It is poised to continue a dramatic rise in popularity as investors continue to become aware of sustainable issues with investment potential and look for ways to invest that align with personal concerns

Motif Investing research indicates that investors are interested in making financial decisions that express their views in social, political and environmental arenas. Technology is adjusting to provide information and access to the new venues and is in the ready to fuel new investors with accurate research on investment opportunities. The trend is likely to continue as new generations grow up exposed to socially responsible options.

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