Business has been changing a lot in recent years. Writer Alex Capiocco is a recent college graduate who attests to having had little interest in the subject until he began to research it. His observations here have turned it into one that most anybody will find interesting.
Alex tells about how there are three things upon which companies are focusing lately-profit being only one of them. He gives the definition of a new trend called Impact Investing, as revealed by the experts. And, as Mr. Capiocco has learned, this is good news for people in low-income brackets.
Learn why this particular demographic is of so much interest to business now. Find out about the various forces that have led to this new approach to investment. Read about the strategies these businesses are implementing to make this a venture from which everyone, including the consumer, benefits.
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.