Jean Case, Chief Executive of the Case Foundation believes in embracing failure because it will enhance one’s ability to succeed in the future. In order to facilitate this, she holds "Fail Fests," at which participants share stories of their business failures. Such meetings grew out of her 2012 experience with a project that her foundation sponsored on bringing clean water to rural African villages. When the project did not achieve its goals, Ms. Case shared the experience on her blog and received very positive response from readers glad to learn from a story of something that didn't work.
Case notes that one of the underlying principles of the foundation is to "accept that failure could be an option." Through the acknowledgment and sharing of stories of failure, those entering new business ventures can better prepare themselves for being innovators of the future.
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When Hannah Davis traveled to China to teach English, she noticed how Chinese workers and farmers were often sporting olive green army-style shoes. Those shoes served as her inspiration to create her own social enterprise, Bangs Shoes.