Podcast: How Nonprofits Can — and Must — Use Research Effectively


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A new podcast asserts that to determine which charities and philanthropic organizations are most effective, rigorous research should be the basis for making a new decision. Caroline Fiennes likens nonprofits to "medieval medicine, where the doctor doesn't really know either". Ms. Fiennes, an author, physicist and the founder of Giving Evidence, an organization that promotes philanthropic practices based on data, makes these claims on The Business of Giving podcast.

In the podcast below, Fiennes discusses research that shows why charities with high overhead are actually more effective than those without. She also explains why charities should never do research to promote their own effectiveness and shares data on whether the impact of their donations really impacts donors.

You can listen to the entire podcast below.

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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.




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