Yes, You Can Still Get Organic Media Coverage €” and Here'S Why You Should

credit: Flickr

If you've recently hired a PR agency, you're probably pretty excited to hear that you've scored media coverage for your company.

But, you know, there's a fee.

"Don't believe that for a moment," writes Tara Parker-Pope at Entrepreneur.

"You have to pay to play."

Yes, there are pay-to-play opportunities out there, but "true editorial coverage is very much thriving and beneficial," Parker-Pope writes.

She lays out three reasons why: It builds trust with your audience: "This social proof, the fact that a respected outlet trusts your company enough to feature it, is really the bread and butter of PR."

It can have "immense value" to a reporter: "When a journalist finds value in your expertise, they'll know to turn to you time after time for quotes."

It can drive traffic to your site: "These articles are often updated, but your expert quotes will typically remain untouched."

And if you're having trouble securing organic coverage: "Do you have interesting article ideas (that go beyond features on your company), great expertise or a fascinating story to share? Can you give them something valuablelike an emerging trend you've noticed in your industry

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