Companies Seeking Value for their Philanthropic Dollars

credit: Wikimedia Commons

During a Crain's Arts and Culture Forum held at Con Edison's headquarters near Union Square, fundraisers from organizations across the city shared their experiences with partnerships in order to reach their organization and the funders' goals.

At the forum, companies giving money to philanthropic initiatives want to build relationships that will provide value for both the donor and the fundraiser.

The message of adding value and accomplishing goals has echoed throughout the forum. Jeffrey Barker, New York State president at Bank of America indicates how is company chooses where it will use funds for philanthropic work. Fredrick Wodin, director of corporate relations at the New York City Ballet, points out that the value is found in marketing, brand, content and collaboration.

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