Elizabeth Arden Pinterest Philanthropy

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Beauty brand Elizabeth Arden is launching the first "Pin It to Give It" campaign on Pinterest, by donate one eyeliner for every repin from their Pin It to Give It board to longtime philanthropic partner Look Good Feel Better, a group focused on helping female cancer patients feel beautiful during their treatment.

The brand is committed to donating up to 10,000 products, one for every repin using the hashtag #PinItToGiveIt in the caption. This is a new, innovative way to motivate and inspire women to make a difference in the lives of those struggling with cancer according to Francine Gingras, vice president of global public relations for Elizabeth Arden.

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