CSR Initiatives Flourish with the Redefinition of Philanthropy

credit: brandchannel

With the rise of digital media, philanthropy is being redefined. This enables CSR (corporate social responisbility)-building opportunities to thrive.

One example is eBay co-founder Jeffrey S. Skoll's Participant Media company, which was founded in 2004 and has been producing films with a message ever since. Lincoln and Promised Land, a film that urges civic engagement and antifracking, are two examples of Participant-backed movies. With the company's CSR-efforts in mind, best-selling author Robert J. Shiller, enthused, "It has an advantage over a benefit corporation in that the public will be more likely to donate to it, seeing it as devoted exclusively to some higher cause."

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