Greater Focus Needed on Donor Diversity

credit: Flickr

In an article that is part of a series of articles on the theme "Fundraising for the Future" contributed by Arts Fundraising and Philanthropy, Michelle Wright, Founder and CEO of fundraising and development enterprise Cause4, hopes to raise awareness of the full breadth and diversity of the arts and culture sector.

Wright calls for charitable organisations to work harder to understand and engage their workforce and audiences. The fundraising strategies also need to reflect differences in age, ethnicity, race, religion, gender, sexual orientation, geography and source of wealth.

Wright shares insights on fundraising from the Muslim communities. She learns Na'eem Raza, an expert in fundraising from the Muslim community. Raza notes that it is essential that Muslim donors know where their money has gone – accountability is vital.

Wright also picks up on needing to create fundraising plans that are targeted to specific groups that organisations may wish to approach. Then, consider how to diversify the workforce to reach new donors and communicate with them effectively.

Read the Entire Article

A customized collection of grant news from foundations and the federal government from around the Web.

How's Your Community Doing?
Check Out it's
Community Vital Signs

Philanthropic Follies

The Wall Street Journal profiles the new book \"The Good Rich and What They Cost Us.\" According to the reviewer, the book, which covers over two centuries of American philanthropy, posits that...more

Financial Aid Information Session Hosted by Kalamazoo Community Foundation
Foundation: Kalamazoo Community Foundation

The Wall Street Journal profiles the new book \"The Good Rich and What They Cost Us.\" According to the reviewer, the book, which covers over two centuries of American philanthropy, posits that...more

As Asian-American Population Grows So Does Philanthropy in the Communities
Foundation: American India Foundation, Korean American Community Foundation

The Chronicle of Philanthropy highlights a New York Times article focusing on the growth of Asian American philanthropy. Asian-Americans who have built fortunes in finance and technology are...more

Mary Kay Foundation Awards Grants

Waypoint Madge Phillips Center Shelter has recently received a $20,000 grant from The Mary Kay Foundation in observation of National Domestic Violence Awareness Month in October. According to Anne...more

Paulding Education Foundation Awards $7,500

Paulding Education Foundation has recently awarded $7,500 to Paulding schools as a result of the foundation\'s School Grant Program. Recipients include South Paulding High School, Austin Middle...more

Make-A-Wish Foundation Crapo Park Walk Fundraiser

The Make-A-Wish Foundation will be holding its big fall fundraiser, a walk around Crapo Park in Burlington to help grant wishes of children with life-threatening illnesses, raising on average $8,600...more