Everyone loves a winner - Greater Horizons

credit: Aloetree

Today’s savvy companies know that consumers are paying close attention to corporate transparency and responsibility, especially in a tough economy. Emerging data shows that 75% of consumers believe social responsibility is important.

To VML, a full-service digital marketing agency, this trend comes as no VML-Foundation surprise. VML was ahead of the curve years ago when it established the VML Foundation as the backbone of its corporate philanthropy program.

By establishing its corporate foundation under the umbrella of the Greater Kansas City Community Foundation, VML is taking advantage of a cost-saving back office outsourcing arrangement so that it can focus on enhancing an already impressive inventory of philanthropic and community activities.

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