The Trade Offs with Free Trade

credit: Flickr

Social entrepreneurs have a market that appeals to the social consumer, however due to economic factors and the current farming channels, social entrepreneurs face a dilemma of not only selling enough product, but being able to produce it in the first place. This can be linked partially back to the decision making process of the consumer. They can talk idealistically, but it will come down to wants vs. needs.

Consumers have a tendency to equate sustainable and environmentally responsible products with quality, whether or not it actually is. The name of the brand, and the farming practices a product is made through, can drastically alter the way a consumer views a product. However, no matter how enlightened a consumer is, they won't always pick the social product because of price, aka needs. These factors cause the social entrepreneur extreme difficulties is staying competitive in the market.

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