European and American social entrepreneurs bring their knowledge and experience to Africa in the hope of creating businesses that will address the problems that African countries face. Though well intentioned, these people often set up shop within an ecosystem that is staffed by outsiders - American-educated "experts" who rely on their contacts to generate funds and arrange press coverage for their enterprises.
A major flaw in this system lies in the fact that such enterprises seldom include local people except in roles like support staff. This lack of diversity in the management of a business can have a negative impact as the business attempts to establish itself and grow. Outside social entrepreneurs will complain that they don't have the ability to discover local individuals with the appropriate education and experience. But by excluding local individuals, entrepreneurs risk the success of their enterprises.
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.