Why Aren't We Engaging More Diverse Donors?

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There is a general lack of diversity among of ethnic and social groups in the donor base for many nonprofit organizations. There are many organizations still using an outdated model which means everyone is soliciting more money from the same groups. This leaves a large, untapped portion of population who is not being utilized for donations.

It will be more beneficial to take a detailed look at specific populations and what will encourage their giving in both the long term and short term. This information can then be applied to a broad fundraising strategy which will widen the donor pool and will create more sustainability within the organization. Organizations that adopt this model of diversity or have already done so will be more likely to succeed in their purpose in the coming years.


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