There is a general lack of diversity among of ethnic and social groups in the donor base for many nonprofit organizations. There are many organizations still using an outdated model which means everyone is soliciting more money from the same groups. This leaves a large, untapped portion of population who is not being utilized for donations.
It will be more beneficial to take a detailed look at specific populations and what will encourage their giving in both the long term and short term. This information can then be applied to a broad fundraising strategy which will widen the donor pool and will create more sustainability within the organization. Organizations that adopt this model of diversity or have already done so will be more likely to succeed in their purpose in the coming years.
Read the Entire Article
Up to the minute current grant news from foundations and the federal government from around the Web.
Brittany Merrill Underwood, who took up a teaching position in rural Uganda, has made it her life’s mission to empower marginalized women to “transform the physical and spiritual livelihoods of their families and communities.”